SophieGrace

Canadian Women's Workwear

SophieGrace is a Canadian women's workwear brand founded in 2020 by Emma May. The brand was born out of May's personal frustration as a former corporate lawyer and political staffer. She found it difficult to find professional clothing that was both comfortable and easy to style in the morning.

Content Creation in Vancouver, BC

I partnered with SophieGrace to elevate their visual storytelling across all digital touchpoints. I handled the art direction and design for email marketing and social channels, creating a seamless, minimalist aesthetic that mirrored the brand’s core values of quality, longevity, and comfort.

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A woman with dark wavy hair sitting on a sofa near a decorated Christmas tree.

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A woman in a white blouse and black pants standing against an outside concrete wall, looking at her phone.

Sample photography and lifestyle imagery

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Three black and gray Sophie Grace dress shirts with collars, laid flat. The shirts are made in China, size small.
Black and white photo of a young woman with long hair standing on an outdoor staircase next to a brick building, holding a handbag, and wearing a sleeveless top and a skirt.

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A young woman with blonde hair sitting on outdoor stairs, wearing a white top and dark pants, carrying a black bag over her shoulder.
Six hanging shirts arranged from black to white on wooden hangers against a plain wall.

Sample graphics & content

Close-up of a white card with red cursive text reading 'merry christmas from sophiegrace' inside a red gift box.
Two women wearing business casual outfits, one in a black shirt and black pants, and the other in a white shirt and navy blue pants, standing against a white background.

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Close-up of a woman wearing a matching brown blouse and pants, with her hands on her hips. Text on the image states: 'Made from our signature super-soft material for ultimate comfort and a flattering, smoothing effect.'
Black and white photo of a woman with long dark hair sitting on a metallic ball, wearing a sleeveless top and wide-leg pants, with the text 'coming soon' overlaid.

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Social graphics for Linen Collection

Woman in a green linen jacket and matching pants, standing in profile with a neutral background. Text overlays highlight the fabric features: breathable natural fiber, machine washable, skin-cooling feel, ultra soft, lightweight, airy.
A woman with reddish hair wearing a navy blazer and blue shirt, standing against a beige background, with white text over her saying 'Wear it,' 'Love it,' and 'Layer it.'

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A woman with red hair wears a white blouse and a navy skirt, standing next to a pottery vase. The image promotes a breathable, pocket-equipped shirt that fits your phone.
A woman wearing a dark blazer, looking to her left, with promotional text overlaid offering 30% extra off on select styles from SOPHIEGRACE.

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Let’s build something great together.

If you are ready to refine your aesthetic and expand your reach, we are here to help you navigate that journey. Tell us a little about what you’re dreaming of in the application below. We can’t wait to see if we’re the right team to help you grow.

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Three minimalist black and white posters on a white wall conveying themes of mental health and self-care, with the central poster featuring a photograph of a person sitting cross-legged with a hand resting on their knee, surrounded by subtle text.