LUXE360

BY FABLETICS

Branding and design for Luxe360, a Fabletics collection that blends modern luxury with performance wear. This project highlights creative direction, visual identity, and design elements crafted to elevate the collection’s premium, fashion-forward appeal.

Fitness models showing their toned backs and abs in athletic wear, standing with their backs to the camera.

Collaborated with the Creative Director to design a unique logo and brand identity for the Luxe360 collection, blending modern luxury with performance wear.

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Close-up of a woman in white athletic wear holding a glass of milk, with text 'Luxe' and 'Three Sixty' overlaid.
Luxe360 logo design featuring a large black stylized letter 'L' on a textured light background with red node markers and lines for design adjustments.
Design mockup of a logo for Luxe360 with the word 'Luxe' in large, black, cursive font, and the phrase 'Three Sixty' in small, uppercase letters below it. The logo is centered on a white background with guide lines and labels.