Case Study

Abani Rugs

Scope

Graphic Design, Social Media Management, Bespoke Templates, and AI Creative Direction

Year

2026

Abani is a modern rug brand rooted in tradition, built by three siblings with a shared eye for design. I built their visual world for social: graphic design, bespoke templates, content direction, and the systems that keep a founder led brand looking considered post after post.

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Social media management and content creation

I oversee the end-to-end social strategy for Abani Rugs, ensuring a cohesive brand presence across all platforms. My role blends community management with advanced visual production. I design bespoke social graphics and promotional banners that drive conversion, while utilizing generative AI to create immersive, hyper-realistic lifestyle imagery for campaigns and e-commerce product pages—eliminating the need for constant physical photoshoots.

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A black-and-white photo of a stylish living room with modern furniture, artwork, and decor including a portrait on the wall, a large window with city view, a fireplace, and a rug.

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Person sitting on a patterned carpet with a cup of coffee nearby, wearing a light-colored dress and a knitted cardigan, with their arms crossed over their knees and their feet visible.

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A cozy living room corner with a beige sofa, a table lamp on a wooden side table, a small votive candle holder, and a wall mirror with a candle holder above it.
A living room with large wooden framed windows showing greenery outside. There is a round coffee table with a vase of brownish leaves, and four chairs with different colored upholstery surrounding the table. An area rug with a pattern covers the wooden floor, and a floor lamp is beside the windows. Text on the image indicates different rug layers, including a green rug, a textured cream rug, and a woven rug.

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Interior decor layout featuring a vintage-inspired living space with a beige sofa, a patterned rug, a wall-mounted lamp, a tabletop mirror, a wooden side table, a hanging pendant light, and a brass decorative bowl. The text reads 'Choose your aesthetic' and 'Curated Vintage Modern'.
Guide for placing rugs, showing a patterned green rug on top of a larger, solid-colored rug with tips on layering and border size.