Social Media & Creative Direction

Abani Rugs

Scope

Graphic Design, Social Media Management, Bespoke Templates, and AI Creative Direction

Year

2026

Abani is a modern rug brand rooted in tradition, built by three siblings with a shared eye for design. I built their visual world for social: graphic design, bespoke templates, content direction, and the systems that keep a founder led brand looking considered post after post.

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Interior decor layout featuring a vintage-inspired living space with a beige sofa, a patterned rug, a wall-mounted lamp, a tabletop mirror, a wooden side table, a hanging pendant light, and a brass decorative bowl. The text reads 'Choose your aesthetic' and 'Curated Vintage Modern'.

Guide for placing rugs, showing a patterned green rug on top of a larger, solid-colored rug with tips on layering and border size.

A living room with large wooden framed windows showing greenery outside. There is a round coffee table with a vase of brownish leaves, and four chairs with different colored upholstery surrounding the table. An area rug with a pattern covers the wooden floor, and a floor lamp is beside the windows. Text on the image indicates different rug layers, including a green rug, a textured cream rug, and a woven rug.